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Beauty Industry

4D Packaging Adds Dimension

Think 4D, a company in Vancouver, Canada, launched its new after-print process

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By: Jamie Matusow

Editor-in-Chief

Think 4D, a company in Vancouver, Canada, launched its new after-print process, which brings color, form and texture to printed images using very fine screening. Cartons with an otherwise flat surface came to life with a three-dimensional effect, and encouraged show-goers to reach out and touch. The unexpected texture is said to entice consumers to connect with packaging—and product—on a deeper level.

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